Search engine optimization is a lucrative and high-paying career today as most companies are implementing search Engine Optimization in their effective marketing strategy. But why? What are the benefits of Search Engine Optimization for a business and how can it impact a marketing strategy of a business? Why different companies are using it in their marketing strategy. Let’s find out the benefits of Search Engine Optimization for business through this blog. Reading this blog may clear all your queries related to the implementation and benefits of SEO in different businesses. What is Search Engine Optimization? Before finding out the benefits of Search Engine Optimization, one must aware of the term SEO and what the industry is about. So basically SEO refers to the process of improvement of the quality and quantity of website traffic to a web page or a website in the search engine and ultimately ranking them higher in a Search Engine Result Page. It is the implementation of various t