Today’s generation is technology driven. Technology is continuously evolving which demands entrepreneurs and marketers to dive into digital marketing to reach their target market, increase brand awareness and drive profit and sales. As many businesses and corporations are implementing digital marketing practices and hiring digital marketing experts, there is a great demand for digital marketing professionals with agile digital skills. Nowadays, digital marketing has become an exciting field with about 1,50,000 jobs by 2022 and an incredible annual growth rate of 9%. The digital market i ng field is so huge and it can be difficult for marketers and newcomers to find their niche. So before you choose a career in this field, it is essential to do your research to find a specialization in which you can excel at, within the digital marketing field. But where to start? How to set yourself and choose a specialization to learn if you are looking to attain a good career in digital marketing?