Marketing always refers to the connection between the potential customers with its brand. However, as the marketing techniques are evolving day by day, other marketing has taken the place of traditional marketing. One of them is digital marketing. Today's world is digitally evolved. So online marketing has taken the place of traditional marketing, these days. Although traditional marketing has a specific value every time, the advent of technology and continuous use of the internet, call the need for this type of marketing. Digital marketing is everywhere today. Not a single company left that has not using it as its marketing strategy. What is digital marketing? Before going to learn about careers in online marketing, you must be aware of what digital marketing is. You must have an idea about what the this industry is about. So basically digital marketing is the promotion of products and services through any digital platform to connect with potential customers and make sales.